About Us

At Backwell™, we believe relief should be simple, effective, and available to everyone. If you're dealing with back pain, poor posture, or stress-related tension, you're not alone — and there’s a better way. Our signature decompression belt combines spinal traction, red light therapy, and vibration massage to deliver real results in minutes a day. No pills. No appointments. Just science-backed comfort you can use at home, work, or on the go. Whether you're recovering, working long hours, or managing daily stress, Backwell is here to support your body and help you feel like yourself again.

We don’t just sell products — we solve real problems. At Backwell, we listen to the frustration of customers who’ve tried everything, who want to avoid invasive treatments, and who need a solution that fits their life. Our success comes from pairing emotional storytelling with ads that speak directly to these needs. We’re not competing with big brands or retail stores — we build trust through strong guarantees, clear benefits, and scroll-stopping creative. That’s how we turn first-time buyers into long-term customers who feel seen, heard, and helped.

Backwell exists to help people reconnect with their bodies and live pain-free. Our mission is to make self-care effortless, using accessible technology that brings relief without the need for complex routines or medical visits. We want our customers to move, rest, and feel better — with just 20 minutes a day. This is more than just back support. It’s a shift toward better mornings, deeper rest, and the confidence to do more of what matters. We’re here for the desk workers, parents, caregivers, and anyone tired of pain holding them back.